Built By Family. Tested Beyond the Waterline.
Three guys, a fire pit, and a realization: nobody truly owned the waterproof gear space. So we decided to.
Where It Started
It started around a fire pit. Cigars, a few beers, and Jake, his father-in-law Mark, and his brother-in-law Stone talking about where there could be a need in the outdoor industry.
That night, the conversation landed somewhere new: nobody had really claimed the waterproof gear space. Not a hunting brand, not a tactical brand — just gear built to survive getting wet, made by people who actually needed it to.
RaCo Supply Company started there. Founded in 2025, testing gear the same year, and building toward something bigger in 2026.
Racove Drive
RaCo isn't an acronym. It's not a word we invented to sound rugged. It's named after Racove Drive — the street where Mark grew up, and where his mother Fannye lived until she passed.
That house held the kind of gatherings you don't forget — cousins against cousins in the front yard, dinners that ran long, family that showed up. Racove Drive meant community. It meant belonging. When it came time to name this, there was only ever one answer.
Faith. Integrity. Empathy. Trust.
Run By Family
Jake
Product Procurement
The one who wouldn't let the fire pit conversation stay just talk. Drives the day-to-day, the product, and the push into 2026.
Mark
Finance Operations
The reason this brand carries the Racove Drive name. With a background in Business Administration, Mark brings 23 years of business ownership experience to the brand, ensuring we stick to our core values
Stone
Brand Development
As an avid duck hunter, Stone's the one running one of the largest hunting dog training operations in the country. If it doesn't hold up in the field, Stone's the first to know.
Six Months in the Shop. Six More in the Field.
Material and design R&D before the first prototype left the shop.
Months of real-world field testing — lakes, hunts, Alaska, Iceland.
The Dry-X Series is waterproof and fully submersible, tested to hold up wet, not just survive rain.
The Values We Build On
Great gear doesn't have to come with a ridiculous price tag — and it doesn't have to come from a brand that forgets where it started.
Faith
We build with conviction, not just calculation.
Integrity
The specs on the page match what's in your hands.
Empathy
We build gear for people we understand, because we're out there too.
Trust
Earned once, kept every order after.
Beyond the Waterline
2025 was for building and testing. 2026 is for growing — new gear, new markets, same family running it. Come gear up with us.
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